Take a moment to read this article on the Appellation America site. Clark Smith of Vinovation holds forth in a rambling but thought provoking discussion about terroir and technology.
Can't wait for part two coming on April 20th.
The subject of terroir and a sense of place in BC wines is going to become more dominant in the coming months and years. Marketers and owners (and some wine makers) are going to want to define their wines by some kind of link to the geography.
So far, there hasn't been a lot of distinction in this department around here. And, according to Clark, many Napa Cabs share that same affliction; they all taste the same and not particularly distinctive.