Sunday, July 01, 2007

Facebook and Wine: Not Quite There.

Couple of my friends are on Facebook and it's kind of fun to read their stuff and see their photos.
One of the applications that pops up once in awhile is the polling application.
You can design your own poll question and fire it "out there". You get full breakdown and analysis moments after it closes.

I decided to give it a try after a few beverages and a whim. Here are the pros, cons and results.

My question was: "There's shrimp on the barbie; you're going to enjoy which of the following wines with them?"

I provided: rose, sauvignon blanc, chardonnay, another white and a red.

I also provided my credit card so they could charge me .25 per response and a $1 insertion fee.

My suspicion was that I'd get a weak response and maybe get 25 or 50 answers of the maximum 200 under the polling format rules.

But, lo! I maxed out at 200 after only a few hours.

Response by sex: pretty well equal, 109 female, 91 male.

Response by age: 142 responders were between the ages of 13 and 24 which suggests a large group are restricted from obtaining or consuming alcohol in many jurisdictions.

7 responders were over 35 years of age.

Sauvignon Blanc dominated the male selection at 37% while females were split more evenly among SB, Chardonnay and Rose 28, 24 and 21 per cent respectively.

My takeaway lesson: Facebook had provided a powerful and hassle-free polling tool but you should know their audience. Until the crowd moves from it's high school and college roots I doubt I will be using the poll application for wine questions. Great experiment. Total cost:
$51. Writing it off as market research.

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