Looky here! It's December already. Before the holiday entertaining schedule ramps up to full speed I thought I'd pop up a post.
Working through the mountain of name suggestions for our new wine brand has been very educational. At one point I was a little exasperated with our inability to really 'love' any one suggestion. I expressed this to a colleague and he suggested -
"Why not just call it Bradley Cooper? Everything you've done rests on your name. It's already got some presence."
When I presented that option to the partner it was if I had brought a bad smell into the room.
"That's conceited and arrogant. I don't want to work for Bradley Cooper Wines. This is a partnership!"
The lambasting softened somewhat when I said, "Kim Crawford, Robert Mondavi, Thomas Fogarty and a host of others". It's not a new concept.
So as it stands now, we may select a name that means something to us, and start building the value and the story around the name or we may go for arrogance.
What do you think? Is naming a winery after an individual a 'no-go'? I await your pithy response.