Wednesday, June 01, 2005

Okanagan Spring Fest Numbers Up

The 11th annual Okanagan Spring Wine Fesitival was about two weeks ago and now the society that runs the show is happy to announce some pretty good numbers.
The four day run is comprised of about 100 events from simple in-shop tastings to large arena sized spectaculars. Revenues at member venues were up 30% while the number of visitors climbed to 31,000 visits - a 22% rise over the past year's figures.
Speaking with visitors that weekend gave me the impression that their experiences were more than favourable. Several parties indicated to me (a couple from Alberta and two groups from the Vancouver area) that this was their annual "breakout" event; meaning the first road-trip of the year where they didn't have to consider the possibility of a blizzard in the mountain passes.
If you missed the Spring event, mark your calendars now for August 4 - 6 when Silver Star resort near Vernon will host the Summer Wine Festival. The beautiful cool alpine setting is a welcome break from the mid-summer heat of the valley floor.

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