When you get immersed in the wine business around here, you sometimes forget that it's been a fruit and vegetable basket for over a hundred years. The area seems to be perfect for growing things once you get the water supply issue addressed.
One of the other "new kids on the block" is Seabuckthorn. It's quite an interesting plant. I can't even begin to address all its uses in this space. Best to go straight to the source - Sandi and Brian can answer all your questions. If not, their site can point you to the right place.